Shawbrook backs new-look London Mavericks netball with sponsorship deal
Shawbrook agree new 4-year tenure as Lead Partner and Official Banking Partner of London Mavericks Netball and launch two new initiatives, Pass it On and Fit for a Pro.
At a glance
Specialist lending & savings bank, Shawbrook, has announced a new four-year partnership with London Mavericks Netball, re-committing to the club following their separation from the Saracens Group last year and deepening the Banks investment as “Lead Partner” and “Official Banking Partner”. This marks an exciting new chapter for the London Mavericks as they seek to build a pioneering, athlete-first approach to the fastest-growth female participation sport in the UK.
The collaboration will see the launch of the “Pass it on” initiative in advance of the 2025 season. A programme where Shawbrook employees, and London Mavericks players and staff, distribute 1000 Flyhawk netballs to schools and netball clubs across London and the East regions. This aims to provide much needed support to those community netball organisations that may otherwise struggle to access new equipment, with a number of students receiving a ‘prize ball’ and tickets to watch the Mavericks play at the OVO Arena Wembley in June.
Pioneering an athlete-first environment
Following the start of the Netball Super league (NSL) season on the 8th March will be the Shawbrook funded “Fit for a Pro” initiative. This content series running across the season will showcase the London Mavericks investment in their athletes, pushing the age of professionalism in the sport and shining a light on the opportunity for women and girls to become the athletes and leaders of the future.
The Fit for a Pro series will provide unique insights into training and match data, helping to drive technological advancements within professional netball and creating an environment specifically designed for female athletes. From performance analysis and health and fitness screening to training optimisation, Shawbrook has aligned its expertise in tech-enabled finance products with the Mavericks’ cutting-edge and data-centric approach to netball.
The already well-established Shawbrook Stats Centre will also be broadened to provide matchday and training graphics highlighting key performance metrics, offering a deeper understanding of the physical and technical demands of the sport.
Neil Rudge, Chief Banking Officer at Shawbrook Bank said:
"After supporting the club for the past four years we are delighted to renew our partnership of the new-look London Mavericks, deepening our investment to create even more opportunities for the next generation of athlete, both on and off the court.
Much as we do at Shawbrook in terms of driving technological innovation to support both new and existing customers, we look forward to highlighting the positive evolution of professional women’s sport with our new “Fit for a Pro” series. This content series will provide valuable insights into the training and analytics behind elite performance, helping grass roots players understand what it takes to compete at the highest level, and brought to life through the eyes of the athletes and coaches themselves.
Collaborating with the Mavericks team is something all of us at Shawbrook are energised by and, together, we look forward to showcasing their work ethic and commitment, the passion of their fans, and the many opportunities that exist to help grow the sport over the next four years.”
Kieran Crombie, CEO London Mavericks said:
“We are thrilled to welcome Shawbrook Bank as the Lead Partner of the London Mavericks. Their commitment to long-term investment in women’s sport and passion for driving real change at both the grassroots and professional levels make them the perfect partner. As a purpose driven business, Shawbrook is supporting our efforts to change lives — creating pathways for women and girls to pursue their potential as professional athletes and role models. Together, we will break down barriers, inspiring future generations, and ensuring everyone has the opportunity to play, compete, and dream big.”